Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?

Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?

What are GA and GSC?

Google Analytics (GA) and Google Search Console (GSC) are both free Google tools. However, they serve different purposes. GSC focuses on how your website performs in Google Search, whereas GA focuses on user behaviour and engagement once they get on your site. Essentially, GSC helps you optimize for search engines, whereas GA helps you learn how visitors engage with your content.

An SEO company in Kochi, Kerala, like eWoke Digital Services, can improve your website’s Google rating by analyzing it using Google Analytics and Search Console. We employ performance difficulties, keyword gaps, and user behaviour to develop effective SEO tactics. Our purpose is to boost your online exposure and drive organic traffic to your company’s website.

Let’s take a look at the differences between the two.

Google Analytics records what visitors do on your website or app. It may be tweaked and even allows you to enter your own data. Google Search Console displays how your website performs in Google Search, such as how frequently it appears and what keywords people use to locate it.

This implies that Google Analytics 4 analyzes visits from a variety of sources, including adverts, emails, and individuals typing your website directly. Google Search Console is relatively limited. It solely shows visits from Google Search.

Organic Sources

Another significant distinction is that when reporting “organic search” traffic, Google Analytics includes traffic from all search engines (including Bing, Naver, Google, and Yandex). So, unless you tell Google Analytics 4 to just show Google traffic, the results will be substantially different from what you see in Google Search Console.

Clicks and Sessions

The two most comparable measures are Google Analytics 4’s “sessions” and Google Search Console’s “clicks.” However, they are not identical. In GA4, a “session” is defined as someone opening your app or visiting a page on your website. By default, a session lasts 30 minutes, although this can be changed under the GA4 settings. A “click” in Google Search Console occurs when someone clicks on a link to your website in Google Search, including web, image, video, News, and Discover.

Filters and Segments

GA4 allows you to create filters and segments that can disregard certain visits or change where traffic is reported to come from. Google Search Console does not do this. So, if someone hits your link on Google Search and then does anything that is screened out in GA4, that visit may not be counted in GA4 or may appear to have originated elsewhere. In this situation, Search Console will count the click, but GA4 may not count the session or may report that it came from another source. Also, if you put up segments in GA4 and don’t manage them effectively, your reports may only display a portion of your Google traffic, even if GA4 monitored it all.

Google Analytics 4 and Google Search Console frequently produce conflicting results for homepage traffic since they employ comparable but not identical criteria. GA4 is extremely customizable, and setup issues may result in data disparities. Using both tools together provides a more comprehensive perspective of your SEO performance.

Looking for the best digital marketing Services in Kochi, Kerala? Contact us for expert SEO, social media, Google Ads, and more. Let us help you expand your internet business with sensible, results-driven techniques.

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