Essential Tips to Increase Your Organic Reach on Facebook

Essential Tips to Increase Your Organic Reach on Facebook

Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you.

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach.

But it’s not so simple.

Your content’s reach has a lot to do with engagement — that is how many people like, react, comment, or share your post.

Due to the ever-changing Facebook News Feed algorithm, many marketers believe the days of organic Facebook reach are over. But while it might be more difficult for your content to perform well organically, it’s surely not impossible.

Here are some ways to increase your organic reach on social media

1. Focus your efforts on the right places
Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case.

Your audience may not have a presence on every social media platform, so why waste energy? Choosing which network to focus on is easier than you think.

2. Don’t Just Promote Products and Services
Facebook is based on interest, not intent. Not every update you send out on your Facebook page should be promotional. Rather, 80% of your updates should be social. Otherwise, users won’t hesitate in clicking the unlike button on your page (it’s just a click away).

Instead, use Facebook to build a community. Add value and start conversations with your audience.

It’s best to vary your posts to include different types of content:

Brand story posts
Authority building posts
Lead nurture posts
Personal posts

3. Publish Native Facebook Video
If you want to improve your organic reach, you need to start capitalizing on one of the most attractive and easy-to-consume content formats – video. Why?

Native Facebook videos achieve a higher organic reach rate compared to statuses, links, or even photos. So how do you make the most of the format?

Create Facebook content that boosts engagement, for example by being emotionally charged, expressing the understanding of your audiences’ needs, and offering solutions to their problems. The trick here is delivering the most valuable, compelling information in the first 3-5 seconds of the video to engage the viewers.

Finally, add captions and Facebook hashtags to your videos or animations to make them easier to consume.

Following these steps will help you create great videos that are bound to achieve a high reach on Facebook.

4. Go Live
You can also use another video format – Live – to improve your Facebook organic reach. According to Socialbakers data, live video has almost doubled the engagement than regular video posts.

5. Work with influencers
Partnering with the right industry influencers is one of the most effective ways to organically grow an engaged social media audience. Why? Because it’s the highest form of word-of-mouth. Your brand is now front-and-center for the influencer’s dedicated, loyal and engaged followers to discover.

The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experience, and high-quality content. If you start thinking about your social media efforts in the same way you think about your SEO work, you’ll see the pieces fall into place.