Google Search Quality Rater Guidelines: What You Need To Know

Google Search Quality Rater Guidelines: What You Need To Know

According to Google’s Quality Rater Guidelines, what they look for is explained. Each result is rated based on a variety of criteria by thousands of ‘raters’ worldwide searching for a predefined term. It is true that Google argues that these ratings do not directly impact rankings or algorithms, but they are very helpful in understanding how good the results it returns are.

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Local SERPs are always changing. It’s not as simple as finishing the first page and then moving on. SEO takes consistent effort to achieve and maintain top positions. However, because pages work on their own optimizations, websites’ ranks for some competitive keywords fluctuate. In fact, it’s unusual for a single keyword to have the same SERP for more than a few days.

By having great content, keywords, and intent on your website, your website will raise to the top of the search engine results. A large number of websites on the internet are reviewed by the Quality Raters at Google to help the machine algorithm do a better job.

The performance of a page is ultimately determined by the Page Quality Raters at Google. In this task, participants are given a URL to observe and to check that it is doing what it is supposed to do.

Ratings for those pages that harm users or exist only for the purpose of making money with advertisements are to be given the lowest possible rating by Google. It is Google’s belief that all pages listed in the SERPs should be helpful to users.

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