How Google’s New AI Mode Is Transforming Online Shopping

How Google’s New AI Mode Is Transforming Online Shopping

Google has announced some new AI-powered shopping tools for the holiday season, including AI Mode in Google Shopping, local availability checking on your behalf, sales monitoring, and more.

First off, Google’s announced its “biggest upgrade” to shopping in AI Mode in Search, which will make it easier to find products based on conversational queries.

When you ask AI Mode a shopping question, you’ll get an intelligently organized response that brings together rich visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy.

Google says that AI Mode shopping listings will also be tailored to your specific needs based on your query.

For example, if you’re looking for visual inspiration, like cozy sweaters for happy hour in warm autumn colors, you’ll see shoppable images. Or, if you’re deciding between a few options like moisturizers suited to your skin type – you’ll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews (like how a moisturizer feels on skin) to help you quickly understand the differences.

So, more specific product info, based on conversational queries, which could make it easier to find exactly what you’re after. Google’s also bringing its shopping features to the Gemini AI chatbot app, linking your shopping queries in Gemini to Google’s Shopping Graph, which includes over 50 billion products.

So now, you’ll be able to find product listings in Google’s own ChatGPT like tool, which could make it easier to go from discovery to purchase. Google says that shopping in Gemini is available to users in the U.S. starting.

When you search for certain products ‘near me’ on Search, you’ll see the option to ‘Let Google Call.’ Tap ‘get started’ and we’ll prompt you with a few questions, tailored to what you’re shopping for.”

So a local business will get a robo-call, which will transcribe the necessary info, then present that to you, assisting in your search. Google will then send you an email or text with the answers, “along with local inventory information from other nearby stores from our Shopping Graph.

Google’s new image feed isn’t product-specific, but it will help users find products and other inspiration in visual form, which will link back to Google’s shopping tools.

Simply tap the new ‘Images’ icon at the bottom of the app screen to see new images each day, tailored to your interests. You can browse, save to your collections or search for even more based on what you find. It’s a seamless way to organize your creative ideas, from your first spark to your next project, all in one place.

So again, like Pinterest, and not shopping-focused as such, but it will help people find more relevant item matches, based on their tastes. This feature will be rolling out over the next few weeks in the Google app for Android and iOS in the U.S. Finally, Google’s also announced an AI-powered addition to its price tracking tools, which will now be able to buy an item for you when it goes on sale.

In conclusion, Google’s new AI Mode is redefining the online shopping experience by making discovery more conversational, visual, and personalized. By combining rich product data, real-time local availability, AI-assisted comparisons, and even automated purchasing at the right price, Google is streamlining the journey from inspiration to checkout. These updates not only save time and reduce decision fatigue for shoppers but also signal a shift toward a smarter, more intuitive future for digital commerce.

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