How Many Hashtags to Use on Instagram

How Many Hashtags to Use on Instagram

Instagram hashtags are everywhere–but does your brand know how to use hashtags on Instagram to get the most value out of them?

Hash tagging is so effective because it helps categorize similar content and make it even more discoverable, which is likely why hash tagged posts get so much more engagement than those without.

A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!

When used strategically, hashtags can provide you with a ton of benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage.

And finally, hashtags give you visibility in search results—an excellent Instagram SEO strategy.

How many hashtags on Instagram to use

You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story. If you try to include more, your comment or caption won’t post.

That said, just because you can use that many hashtags for Instagram doesn’t mean you should. There’s no right number of hashtags for every business, or even for every post by the same business.

The consensus is that about 11 hashtags is a good number to start with. But the most common number of hashtags to use on Instagram is between 1 and 3.

You now know that using Instagram hashtags has an indisputable impact on the success of your posts. So don’t let the unsightly block of 30 hashtags under a post stop you. Use hashtags selectively, use them to increase interactions and reach new users. Using hashtags alone won’t double your reach and interactions, but you can increase them significantly. Don’t miss out on this opportunity!