Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation

Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation

Meta, formerly known as Facebook, has launched  AI-powered tools designed to improve its advertising experience. Meta aims to improve ad creation, targeting, and performance evaluation by leveraging the power of AI and providing marketers with advanced tools to optimize their campaigns. This big change represents progress in the evolution of digital marketing and demonstrates Meta’s commitment to leveraging the latest technologies to improve user experiences. The latest offerings from Meta offer a fascinating look into the future of marketing with generative AI. Artificial intelligence is not a new concept in the world of digital marketing, as platforms have long used machine learning and AI to identify user behavior patterns, target consumers who are more likely to purchase specific products or services, and optimize campaign results, among other functions.

Meta’s AI Sandbox

Meta has recently announced several AI-powered tools to streamline ad processes and enhance business performance. One of these tools is the AI Sandbox, which serves as a testing playground for AI-driven advertising tools. The goal is to learn what works for advertisers and make these features easy to use in Meta’s ads tools. The AI Sandbox has several features, including:

Text Variation is a tool that uses Artificial Intelligence to generate different versions of text for ads, allowing advertisers to test out different messages for certain audiences and improve the performance of their ads.

Background generation is a tool that allows advertisers to create background images for creative assets from text inputs, allowing them to test out a variety of backgrounds faster and diversify creative assets.

Image outcropping allows advertisers to adapt creative assets to different platforms and features like Stories and Reels, allowing them to save time on repurposing creative assets.

Meta has made these generative AI Sandbox features available to a select group of advertisers but plans to gradually expand access to more advertisers in July of this year. The AI Sandbox is a completely generative AI-based tool that strengthens how brands interact with and customize their ads, saving time in the whole iteration of the ad material lifecycle.

Meta Advantage Suite

Meta offers a suite of automated ad products called Meta Advantage Suite that uses advanced technology to earn and optimize campaigns. The suite uses machine learning to automate elements of an ad campaign, with the goal of optimizing campaigns, personalizing ads by matching them to the target audience at the right time, and ultimately helping advertisers save time and money.

The suite is split into two different product lines: Advantage features and Advantage+ products. Advantage features are currently focused around targeting automation, while Advantage+ products prioritize automating the campaign creation process. The suite includes features such as Advantage Lookalikes, Advantage detailed targeting, Advantage Custom Audience, Advantage+ app campaigns, Advantage+ placements, Advantage+ creative, Advantage+ shopping campaigns, and Advantage+ catalog ads.

Meta’s automated features are constantly evolving, and data shows that 77% of advertisers who use Meta’s automated products save several hours per week. The suite aims to help marketers maximize the performance of their ad spend by implementing the power of AI and automation.

Meta has introduced automation tools to reduce the time marketers have to plan and monitor their campaigns and minimize the risks associated with experimenting beyond best practices. However, this may not be suitable for all marketers because it contributes to the transformation of Meta ad services into a “black box.”. If you’re new to Meta advertising and running multiple campaigns across several businesses, Meta’s automation services are a favorable option. As a leading social media advertising agency in Kochi, we can help you if you are concerned that your Facebook ad types are out of date and set up your ads if you are new to Facebook ads. For more updates on social media marketing, check out our blogs, contact us.