Significant Social Media Marketing Errors to Avoid
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase traffic on your website, increase sales etc. The major social media platforms are Facebook, Instagram, Twitter, Linkedin, Pinterest, and Youtube.
Nowadays, business uses social media in a wide range of different ways. When it comes to business social media is really powerful and it really helps the growth of the business. The right social media marketing allows your business to reach among social media users, capture their interest in your product, increase sales and drive website traffic. We eWoke, as the best Social Media Marketing Company in Kochi, Kerala, India help you to get your target goal through social media platforms.
Crucial Social Media Marketing Errors to Avoid
Not having a social media marketing plan
Having a social media marketing plan is really important when it comes to business, because we can’t properly execute our business with out the help of proper marketing strategy. If you are not following a social media strategy then your brand will not be upgraded and you won’t get enough income from that business. So having a social media strategy is always good. First create an objective and secondly create a budget and an easy-to-follow plan of action.
Creating a business page on Facebook, Instagram, LinkedIn, Twitter is secondary, but always you need to clear one thing on your mind why are you creating these pages?, What’s the motive? , Is this really influence my system?, which platform should i choose in a wide way?. Your path will be clear if you are ready to answer all these.
Not defining your target audience
The first and foremost step was to have a social media strategy, the next is defining your target audience. Digital marketing means you are advertising or promoting the right product at the right time and at the right customer. So customer/audience targeting is really important when it comes social media. Not everyone on social media will fit your brand, so concentrate the right people at the right time that’s the effective strategy. Conversion is our ultimate aim may be you should focus on B2B customers or B2C Customers. You can choose Facebook, LinkedIn, Instagram, Pinterest and Twitter for your product or service promotions or advertisement. Hashtags are one of the important things, this is one of the best options to choose your right audience. Think twice before posting any content on social media, use appropriate content, use hash tags. For example if you own a kids wear shop then, you should target the specific audience like parents with kids, clothing, children’s clothing, etc. Location is another factor, if you are location is Kochi then focus on the Kochi audience first, or choose Kerala. No need to choose the wide audience.
Not responding to customer DMs
Customer servicing is an important part when it comes to business. Customers always value a great customer experience, and part of delighting them is being responsive. The faster you can respond to your customers, the more satisfied customers will be with your brand. You will lose your brand identity if you are not pleasing your customer.
Not responding to comments is a pretty obvious brand-building error. Many brands still don’t take time to do it. Regardless, interacting in the comment section will always boost your brand identity especially if you are dealing with negative comments. Try to find out a new marketing strategy through your customer support
Focusing on quantity over quality
Social media post quality is an inevitable part, content stuffing and keyword stuffing is not at all a good idea. Post at least 3 post per week that’s really enough to get reach on your post. Limiting our Facebook post to just one or two per day forced us to shared only the best content. Small business owners or solo social media managers usually don’t have the time to create or find enough quality content to post daily on social media. So focusing quality over quantity is the best option.
When you focus on quality over quantity, you achieve a better result for your business. Quality has depth, quality saves energy, quality save money, making a plan and spending more time to create less content for fewer posts, understanding social media algorithms, showing real people, creating shareable content, get to know your audience these are the main things you should focus. So always remember quality wins, not quantity.
Social media marketing completely depends on the user, but you should always remember these things to achieve your brand goal. The user trends might change over periods and social media strategies will also change like that. Always focus on the current trends so, we are always here to assist you in achieving your business objectives. Feel free to contact us 090723 82964 to avoid social media marketing errors.
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