Things You Need to Know About Facebook Ads

Things You Need to Know About Facebook Ads

After Facebook started giving businesses the option to pay and boost the post or page, Facebook marketing has become the preferred way to promote the brands. Some ads fail, and some perform exceptionally well. So, have you ever wondered the reason behind the same? Well, if a Facebook ad is a part of your marketing strategy, are you sure that your ads are flawless, and it cannot get better? No one can be confident about it, because there is always a scope to do better. Isn’t it?

Writing the title, developing the content and creating the creatives, seems like a pretty easy list to start the ad. This article share with you top advertising dos and don’ts – so you can hit the ground running with your ads.

1. Know Your Target Audiences
Before you start creating ads, you need to have clear ideas about who you want to target. Facebook lets marketers get extremely specific with ad segmentation, so the more information you can gather about the individuals and demographics you’re marketing to, the easier it will be to create successful ads.

2. Do Narrow Down Your Targeting
Facebook allows you to target people based on location, age, gender, and languages. But then you can go even further into detailed targeting and include things such as the cars they drive, the titles they hold, or their annual income. Once you get comfortable with the targeting options, you can upload your own customer list into the ads manager in order to find people on Facebook who are similar in nature to your existing customers.

3. Include a Clear Call-to-Action (CTA)
Clear and concise CTA tells the viewers at one glance about your product, and that helps to make faster decisions. As it is, you have just 25 characters to write your headline and 90 for the description, so why to waste those precious characters and beat around the bush.

4. Do Use Engaging Photos And Videos
The saying, “A picture is worth a thousand words,” still holds true to this day, especially when it comes to Facebook Ads. When people scroll through their feed every day, what do you think is the one thing that will make them stop to view a post? An eye-catching picture that POPS or a video that draws in their attention. When you are choosing an image for your ad, make sure the image or video is relevant to what you are advertising.

5. Do Use A Facebook Pixel
If you are new to Facebook advertising, a Facebook Pixel is most likely a new concept to you. A Facebook Pixel is a small piece of code you install in the header of your website that will track when a user visits your site or takes action, like placing an item in their shopping cart. Almost all companies today that use Facebook advertising have a Facebook Pixel installed on their website. That is how you’ll sometimes visit a website and then see ads for it on Facebook later that day. Installing the Facebook Pixel onto your website is actually very simple, even for us non-coders of the world. Facebook provides detailed instructions on how to do this.

6. Do A/B Testing
A/B testing or split testing allows you to test different ad versions and identify which one works best.

To effectively do this, it’s important that your two ads differ only in one variable and you only change one thing at a time. Otherwise, it will be difficult to determine why one ad outperformed the other.

Remember, A/B testing is the key to understanding what works well and to improve on what doesn’t.

For example, you might split test your ad headlines. Or, you might one run ad with an image, one with a carousel, and one with a video. While you’re testing these individual variables, keep all of the others the same!

So, let’s start with the list of don’ts that you should follow while creating your Facebook ad.

1. Don’t Forget About Mobile Users
There’s a reason why Facebook, Google and other big sites now prioritize mobile users – these are responsible for the most page views. If you’re creating your ads with desktop users in mind, you need to make sure that the ad will also work on mobile, or create specific mobile-friendly content such as vertical video.

Make sure you check the mobile newsfeed placement when placing ads you want mobile users to see. You can test that your own site and landing pages are mobile-friendly by checking with Google.

2. Don’t Stop Testing
There’s no single approach to Facebook advertising that works for every company. While marketing knowledge and experience should guide you in the right directions, nothing beats trial and error for perfecting your ads – everything from the headline, description and imagery to the placement and CTA buttons should be tested and refined continually.

For the clearest comparison, run A/B tests of ads with just one difference so you can compare that metric. Since consumer tastes change, testing should be ongoing to make sure your ads are always enticing and are giving you the lowest cost per conversion.

3. Don’t Complicate Things
Your ads must have a simple headline, a descriptive message, and a clear image that’s consistent with your brand and offerings. Be sure to include your business name, what you’re proposing, its key selling points, and why it’s useful to the audience.

Also, beware of using deceptive ads as clickbait. You don’t want to anger your users or get banned from the platform because your ad misled them. Customers are the heart of your business, so building trust is of utmost importance.

4. Set the Right Budget
If the campaign is not so great, it is very easy to spend too much on it. However, make sure that you strike the balance of setting the limit to only the amount you can afford and gives you the reach you expect. It may so happen that you have a high budget to start a lead generation ad, but don’t have the bandwidth to cater more than 20 leads a day. Finding the right balance is key.

5. Don’t Forget to Proofread
One little typo might affect your brand’s credibility. You wouldn’t want users to comment on your mistake instead of asking about your ads, so it’s crucial to review them before posting.