Top SEO Trends to Drive More Traffic in 2021
Search engine optimization (SEO) is an effective way to attract consumers to your online platforms — if you use it right. Despite what many have heard, SEO is not dying, and, as you can reference from above, it’s actually growing. SEO is here to stay, but that doesn’t mean what you know of SEO today will be the same SEO you see over the next few years. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: Some 70% to 80% of users focus exclusively on organic results and ignore paid listings. What’s more, some 28% of those searches convert, resulting in a purchase.
That’s why it’s pivotal to stay up to date and know exactly what Google will be throwing at you in 2021 and beyond. As such, if you want to drive more organic traffic to your site, don’t ignore these top SEO trends in 2021.
1. Artificial Intelligence Will Play a Larger Role in SEO.
2. Voice Search Will Impact Search Queries.
3. Mobile-Friendliness Will Impact Search Rankings.
4. Content That Fulfills the Google EAT Principle Will Rank Higher.
5. Long-Form Content Will Help Improve SERPs.
6. Featured Snippets Will Become More Prominent.
7. Predictive Search Is Set to Improve.
8. An Effective SEO Strategy Will Need to Include Video.
9. Image Optimization Will Play a Larger Role in Search.
10. There Will Be More Importance Placed on Semantically Related Keywords.
11. Local Search Listings Will Play a Larger Role in SEO Strategies.
12. Data and Analytics Should Become Your Priority If You Want to Remain Ahead in Rankings.
SEO is only getting more complex. The days of simply optimizing keywords and meta titles are long gone. With SEO’s current trends, you have to think about everything from voice control to video SEO. Metrics are constantly changing, and it’s critical to stay on top of your place in the rankings. The right SEO tools can help you get the information you need to guide a smart SEO strategy.
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