Ways to Improve Your Site’s Ranking

Ways to Improve Your Site’s Ranking

Nothing is more frustrating than seeing your website rank on the last page of Google, despite your continued efforts to climb the ranks.

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills.

2. Keywords
Identify and target a specific keyword phrase for each page on your website. Think about how your reader might search for that specific page with search terms. Use search data and research your competition to find the best targets for each page on your website. Depending on how big your website is and the resources you have available, start with the pages that have the most content, and are helpful for your customers.

3. Start Blogging
Blogging is great for your business. It’s an outstanding tool for lead generation and helps you engage with visitors to your website.

4. Title your page to help search engines and users
Search engines read the title tag, or meta title, as an important indicator of what the page is about. Your title tag is also the blue link everyone sees on a search engine results page, so be sure to include the keywords users search for.

5. Build pages with HTML header tags
The first heading, or H1 tag, is the most important heading on the page. The H1 tag is typically the first thing a visitor reads on your webpage. Header tags are commonly used for styling but should instead be used for content organization. Making use of subheadings is one of the best ways to improve search engine ranking. For search engines, heading tags have more weight than regular copy and make skimming the page easy on a user.